Institutions

My magazine would need large publicity to hit the mainstream properly so it would hit the most people and make the most money. The advantages of this are that a big publicist could get the magazine around the world and into the majority of places you want it to, it could help reach out to my demographic and it means that your able to do it in big quantities and it would suggest your quite well known already with the backing of a big publisher. If I used a small publisher I wouldn’t be able to hit the mainstream in the same way and would be putting a lot of my audience at the position of not been able to attain my magazine apart from online. If I went to a publisher like WH Smiths because they aren’t just a shop they have a big impact on how well a magazine would do because they are well known and if put on a good section of the magazines it would sell well because of their reputation.